In 2025, SMEs can get very tangible results from AI without hiring a data team. The reason is simple: LLMs (large language models) are accessible via APIs, and no-code automation makes it easy to connect them to everyday tools (Gmail, Slack, CRM, Drive, and more). We cover the foundations in this article. AI agency for […]
When a software need becomes critical (CRM, internal operations, e-commerce, reporting, automation), the same question comes up: buy an existing SaaS or build a custom solution. The right answer mostly depends on your business context, your constraints, and how much differentiation you’re aiming for. Off-the-shelf SaaS: when the need is standard An off-the-shelf SaaS is […]
« We want a custom business app to save time… but how much does it actually cost? » That is the question every SME asks, and very few providers answer clearly. Spoiler: a custom business application rarely costs €5,000 and does not automatically cost €60,000 either. It depends on the scope, the level of complexity and how […]
To test Make for free, you can create an account here: https://www.make.com/en/register?pc=fenximake For an introduction to Make, read this article : https://fenxi.fr/en/blog/make-a-reference-tool-for-automation/ Why Make Is Ideal for Service SMEs Make (formerly Integromat) is a no-code automation platform.In practice, you connect your tools (CRM, Google Workspace, Slack, Notion, invoicing tools, etc.) and define what should happen […]
Why Tech and UX metrics matter as much as ARR When you talk to investors, the conversation quickly jumps to ARR, churn, CAC, LTV. Which makes sense. But between the first idea and the moment those business metrics really start to mean something, there is a blind spot: 👉 product quality and technical quality. For […]