AI used to answer me. Now it works inside my environment. For a long time, my collaboration with AI followed roughly the same sequence: open a tab, write a prompt, read the answer, close the tab. Useful, but fundamentally disconnected from my real working environment. The AI knew nothing about my Figma files, nothing about […]
TL;DR: close to 80% of SaaS features stay underused, and 30-40% are forgotten within 90 days (Pendo). The real lever isn’t building more, it’s measuring actual usage before prioritizing the next roadmap. Metric Value SaaS features rarely or never used ~80% New features forgotten within 90 days 30-40% Average adoption rate of a SaaS feature […]
TL;DR: every extra 100ms of load time costs about 1% in conversions, and Google tightened its « good » LCP threshold to 2 seconds in 2026. A targeted performance diagnosis can recover that lost revenue before a redesign or campaign launch. Metric Impact Each extra 100ms of load time -1% conversions One-second load delay -7% conversions Google’s […]
TL;DR: an AI-generated site works, but it doesn’t convert better than the market average. Without product strategy, UX and real user testing, AI produces an «average» site that can end up costing you: lost traffic, lost conversions, even lost revenue. Metric Data Conversion rate increase from real UX investment (Forrester) up to +400% Top 1M […]
Real numbers, False narratives: This debate deserves detter For the past two years, the debate around the environmental impact of artificial intelligence has swung between two equally unsatisfying extremes. On one side, alarmist headlines claim that AI will « drain the planet dry ». On the other, Big Tech press releases promise carbon neutrality by 2030, backed […]
