TL;DR: every extra 100ms of load time costs about 1% in conversions, and Google tightened its « good » LCP threshold to 2 seconds in 2026. A targeted performance diagnosis can recover that lost revenue before a redesign or campaign launch. Metric Impact Each extra 100ms of load time -1% conversions One-second load delay -7% conversions Google’s […]
Ask three different vendors for a data quote. You will get three ranges with nothing in common. Why? Because « data project » covers very different realities: cleaning up data in a spreadsheet and building a multi-source analytics architecture are not the same thing. The real problem with data quotes is that they bundle collection, storage, reporting, […]
Real numbers, False narratives: This debate deserves detter For the past two years, the debate around the environmental impact of artificial intelligence has swung between two equally unsatisfying extremes. On one side, alarmist headlines claim that AI will « drain the planet dry ». On the other, Big Tech press releases promise carbon neutrality by 2030, backed […]
This is usually the first question companies ask. Not “which agentic AI architecture should we use?” Not “should we use RAG, fine-tuning, or a multi-agent orchestrator?” More often, the real question is much simpler: How much does it actually cost to build a useful AI project? The short answer: anywhere from €3,000 for a POC […]
RPA has been the star of enterprise automation for the past decade. Its principle is simple: reproduce human actions in software: “Click here. Copy a piece of data. Paste it into another tool. Download a file. Fill out a form. Send an email.” Technically, an RPA bot works by observing or reproducing a sequence of […]