AI used to answer me. Now it works inside my environment. For a long time, my collaboration with AI followed roughly the same sequence: open a tab, write a prompt, read the answer, close the tab. Useful, but fundamentally disconnected from my real working environment. The AI knew nothing about my Figma files, nothing about […]
TL;DR: every extra 100ms of load time costs about 1% in conversions, and Google tightened its « good » LCP threshold to 2 seconds in 2026. A targeted performance diagnosis can recover that lost revenue before a redesign or campaign launch. Metric Impact Each extra 100ms of load time -1% conversions One-second load delay -7% conversions Google’s […]
TL;DR: an AI-generated site works, but it doesn’t convert better than the market average. Without product strategy, UX and real user testing, AI produces an «average» site that can end up costing you: lost traffic, lost conversions, even lost revenue. Metric Data Conversion rate increase from real UX investment (Forrester) up to +400% Top 1M […]
Did you know that the very first computer program in history was written a century before the first computer appeared? The year is 1843. There’s no electricity, no screens, no silicon. Yet, Ada Lovelace, daughter of the poet Lord Byron and a mathematician mother, is about to change the world by translating a scientific article […]
The Invisible Crown: How Strava Transformed Solitary Effort into a Collective Quest Let’s be honest: you’ve downloaded that fitness app, filled out your profile, and then… nothing. The treadmill gathered dust, and the icon remained frozen on your screen. The real challenge, you know, isn’t running; it’s starting again. Strava understood this battle better than […]
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