Did you know that the very first computer program in history was written a century before the first computer appeared? The year is 1843. There’s no electricity, no screens, no silicon. Yet, Ada Lovelace, daughter of the poet Lord Byron and a mathematician mother, is about to change the world by translating a scientific article […]
« We want a custom business app to save time… but how much does it actually cost? » That is the question every SME asks, and very few providers answer clearly. Spoiler: a custom business application rarely costs €5,000 and does not automatically cost €60,000 either. It depends on the scope, the level of complexity and how […]
To test Make for free, you can create an account here: https://www.make.com/en/register?pc=fenximake For an introduction to Make, read this article : https://fenxi.fr/en/blog/make-a-reference-tool-for-automation/ Why Make Is Ideal for Service SMEs Make (formerly Integromat) is a no-code automation platform.In practice, you connect your tools (CRM, Google Workspace, Slack, Notion, invoicing tools, etc.) and define what should happen […]
Why Tech and UX metrics matter as much as ARR When you talk to investors, the conversation quickly jumps to ARR, churn, CAC, LTV. Which makes sense. But between the first idea and the moment those business metrics really start to mean something, there is a blind spot: 👉 product quality and technical quality. For […]
Changing your website without losing your rankings is possible… but you have to follow a few rules. A poorly prepared showcase website redesign can wipe out years of SEO in just a few days. 1. Understand What’s Already Working The biggest mistake in a redesign is thinking “new design” before thinking about “existing SEO”. 1.1. […]
It’s a classic, painful scenario. You had a vision, a budget, and a deadline. Six months later, the budget is gone, the deadline is missed, and the app is unstable. You’re now facing the big question: should you keep going with the current team or switch to a new web agency? At Fenxi, we see […]
When people talk about return on investment (ROI) for a new digital project — whether it’s a custom ERP, a mobile app or a customer portal — most SMEs only look at additional revenue. That’s a mistake. If higher sales are the most visible metric, they’re often just the tip of the iceberg. The profitability […]
Choosing a digital agency is complicated… A quick Google search yields twenty different providers, all promising to deliver something beautiful, at a very low price, and quickly. Many decision-makers focus solely on design or initial cost. This is a mistake. The success of a web or mobile project relies primarily on what you don’t see: […]
(Inspired by Marty Cagan – INSPIRED, enriched with modern frameworks: JTBD, Lean Startup, Opportunity Solution Tree…) When a prototype starts validating a product intuition, you might think that “the hardest part is done.” In reality, that’s when things truly begin. Between validating a prototype and achieving real market impact, there is still a long journey […]
Most teams start a product with lots of enthusiasm, a few sparks of ideas… and no guarantee that anything will actually take off. Yet the best products—the ones users adopt and that create lasting advantage—almost never emerge from a brilliant isolated idea. They come from understanding a real problem experienced by real users. As Marty […]
AI Is No Longer Reserved for Large Corporations Every minute counts when running an SME. In that context, artificial intelligence can seem like a luxury reserved for Fortune 500-type companies. Yet this perception is now outdated. AI for SMEs has become an accessible reality—like an assistant that automates repetitive tasks. According to a study by […]
In the world of no-code tools, Make holds a special place. It’s the tool you open when you want to automate something quickly, without sinking a full week into it, and with the confidence that it will hold up, even as the volume grows.At Fenxi, it has become a reflex: the moment we see a […]