Excel is often a company’s first “business tool.” It’s quick to set up and familiar to everyone. The problem is it rarely stays “temporary.” And one day, what used to help becomes a real nightmare. The real goal isn’t to “hate Excel.” It’s to recognize when your spreadsheets cost you more than they bring you. […]
AI is everywhere. We’re promised quick wins, “magical” automation, assistants that can do everything. And yet, in reality, many AI projects disappoint, not because the model is “bad,” but because the raw material isn’t good enough. What serious teams already know can be summed up in one sentence: Garbage In, Garbage Out. If your data […]
In 2025, SMEs can get very tangible results from AI without hiring a data team. The reason is simple: LLMs (large language models) are accessible via APIs, and no-code automation makes it easy to connect them to everyday tools (Gmail, Slack, CRM, Drive, and more). We cover the foundations in this article. AI agency for […]
When a software need becomes critical (CRM, internal operations, e-commerce, reporting, automation), the same question comes up: buy an existing SaaS or build a custom solution. The right answer mostly depends on your business context, your constraints, and how much differentiation you’re aiming for. Off-the-shelf SaaS: when the need is standard An off-the-shelf SaaS is […]
In 2009, while the tech world swore by computational power, a professor from Princeton (then Stanford) made an insane bet, and everyone told her she was wasting her time. Her name is Fei-Fei Li. Her project: ImageNet. Indeed, at the time, computers were incapable of distinguishing a cat from a dog. The dominant approach among […]
Did you know that the very first computer program in history was written a century before the first computer appeared? The year is 1843. There’s no electricity, no screens, no silicon. Yet, Ada Lovelace, daughter of the poet Lord Byron and a mathematician mother, is about to change the world by translating a scientific article […]
« We want a custom business app to save time… but how much does it actually cost? » That is the question every SME asks, and very few providers answer clearly. Spoiler: a custom business application rarely costs €5,000 and does not automatically cost €60,000 either. It depends on the scope, the level of complexity and how […]
To test Make for free, you can create an account here: https://www.make.com/en/register?pc=fenximake For an introduction to Make, read this article : https://fenxi.fr/en/blog/make-a-reference-tool-for-automation/ Why Make Is Ideal for Service SMEs Make (formerly Integromat) is a no-code automation platform.In practice, you connect your tools (CRM, Google Workspace, Slack, Notion, invoicing tools, etc.) and define what should happen […]
Why Tech and UX metrics matter as much as ARR When you talk to investors, the conversation quickly jumps to ARR, churn, CAC, LTV. Which makes sense. But between the first idea and the moment those business metrics really start to mean something, there is a blind spot: 👉 product quality and technical quality. For […]
Changing your website without losing your rankings is possible… but you have to follow a few rules. A poorly prepared showcase website redesign can wipe out years of SEO in just a few days. 1. Understand What’s Already Working The biggest mistake in a redesign is thinking “new design” before thinking about “existing SEO”. 1.1. […]
When people talk about return on investment (ROI) for a new digital project — whether it’s a custom ERP, a mobile app or a customer portal — most SMEs only look at additional revenue. That’s a mistake. If higher sales are the most visible metric, they’re often just the tip of the iceberg. The profitability […]
(Inspired by Marty Cagan – INSPIRED, enriched with modern frameworks: JTBD, Lean Startup, Opportunity Solution Tree…) When a prototype starts validating a product intuition, you might think that “the hardest part is done.” In reality, that’s when things truly begin. Between validating a prototype and achieving real market impact, there is still a long journey […]
