You may have lived through this scenario: software delivered “on time,” then quickly followed by bugs, slowdowns, changes that cost a fortune, and a team that no longer dares to touch the code. At that point, it’s no longer a digital project, it’s a mental burden… and a business risk. The name of the problem […]
Between a “won” deal in your CRM and a paid invoice, there’s often a no man’s land: Excel exports, copy-paste, internal emails, reminders sent “when we remember,” statuses that never get updated… The result: you waste time, you lose money, and most importantly, you lose reliability. The good news: connecting your CRM with your invoicing […]
Excel is often a company’s first “business tool.” It’s quick to set up and familiar to everyone. The problem is it rarely stays “temporary.” And one day, what used to help becomes a real nightmare. The real goal isn’t to “hate Excel.” It’s to recognize when your spreadsheets cost you more than they bring you. […]
AI is everywhere. We’re promised quick wins, “magical” automation, assistants that can do everything. And yet, in reality, many AI projects disappoint, not because the model is “bad,” but because the raw material isn’t good enough. What serious teams already know can be summed up in one sentence: Garbage In, Garbage Out. If your data […]
In 2025, SMEs can get very tangible results from AI without hiring a data team. The reason is simple: LLMs (large language models) are accessible via APIs, and no-code automation makes it easy to connect them to everyday tools (Gmail, Slack, CRM, Drive, and more). We cover the foundations in this article. AI agency for […]
When a software need becomes critical (CRM, internal operations, e-commerce, reporting, automation), the same question comes up: buy an existing SaaS or build a custom solution. The right answer mostly depends on your business context, your constraints, and how much differentiation you’re aiming for. Off-the-shelf SaaS: when the need is standard An off-the-shelf SaaS is […]
In 2009, while the tech world swore by computational power, a professor from Princeton (then Stanford) made an insane bet, and everyone told her she was wasting her time. Her name is Fei-Fei Li. Her project: ImageNet. Indeed, at the time, computers were incapable of distinguishing a cat from a dog. The dominant approach among […]
Did you know that the very first computer program in history was written a century before the first computer appeared? The year is 1843. There’s no electricity, no screens, no silicon. Yet, Ada Lovelace, daughter of the poet Lord Byron and a mathematician mother, is about to change the world by translating a scientific article […]
« We want a custom business app to save time… but how much does it actually cost? » That is the question every SME asks, and very few providers answer clearly. Spoiler: a custom business application rarely costs €5,000 and does not automatically cost €60,000 either. It depends on the scope, the level of complexity and how […]
To test Make for free, you can create an account here: https://www.make.com/en/register?pc=fenximake For an introduction to Make, read this article : https://fenxi.fr/en/blog/make-a-reference-tool-for-automation/ Why Make Is Ideal for Service SMEs Make (formerly Integromat) is a no-code automation platform.In practice, you connect your tools (CRM, Google Workspace, Slack, Notion, invoicing tools, etc.) and define what should happen […]
Why Tech and UX metrics matter as much as ARR When you talk to investors, the conversation quickly jumps to ARR, churn, CAC, LTV. Which makes sense. But between the first idea and the moment those business metrics really start to mean something, there is a blind spot: 👉 product quality and technical quality. For […]
Changing your website without losing your rankings is possible… but you have to follow a few rules. A poorly prepared showcase website redesign can wipe out years of SEO in just a few days. 1. Understand What’s Already Working The biggest mistake in a redesign is thinking “new design” before thinking about “existing SEO”. 1.1. […]
