Tag: Energy

Business Website speed: why every second is costing you customers
Jul 16, 2026 • 3 min read

Website speed: why every second is costing you customers

TL;DR: every extra 100ms of load time costs about 1% in conversions, and Google tightened its « good » LCP threshold to 2 seconds in 2026. A targeted performance diagnosis can recover that lost revenue before a redesign or campaign launch. Metric Impact Each extra 100ms of load time -1% conversions One-second load delay -7% conversions Google’s […]

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Business AI and Climate Change: Neither Apocalypse Nor Absolution
Jul 21, 2026 • 7 min read

AI and Climate Change: Neither Apocalypse Nor Absolution

Real numbers, False narratives: This debate deserves detter For the past two years, the debate around the environmental impact of artificial intelligence has swung between two equally unsatisfying extremes. On one side, alarmist headlines claim that AI will « drain the planet dry ». On the other, Big Tech press releases promise carbon neutrality by 2030, backed […]

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