Ping Pang Performance
The headless e-commerce store for Ping Pang Paris's technical line, from pre-launch to public opening.
Context
Ping Pang Paris is launching Ping Pang Performance, a line of technical apparel built for competition and made to be worn every day. The line needed its own store, matching its premium positioning.
The store had to build anticipation before opening, sell internationally from day one, and let the brand team manage its content without going through a developer.
The problem
- A new brand to launch, with no store or audience of its own.
- Building anticipation before opening, without opening the store.
- Selling internationally from launch: two languages, three currencies.
- Stock shared with the Ping Pang Market marketplace.
- A brand team that needs to edit its content on its own.
Solution
- Headless store: Shopify for catalogue, cart and checkout, Prismic for editorial content.
- Pre-launch with protected access and early sign-up, then public opening on launch day.
- Bilingual French and English site, payment in euros, dollars and pounds.
- Stock synced with the marketplace through the Shopify API.
- Side cart with an incentive to complete the order.
- Redirects from the old domain and sitemap submitted to Search Console for SEO.
Our approach
Scoping
Defining the launch scope: catalogue, markets, languages and currencies.
Development
Headless front end connected to Shopify and Prismic, built on the brand's art direction.
Pre-launch
Protected access and early sign-ups to build a waiting list before opening.
Launch
Public opening, old-domain redirects and Search Console monitoring.
Results
The brand opened with a community already in place: 790 people signed up before launch, 1,500 active users in the first week and a €92 average basket.
Start with a diagnostic
Before redesigning anything, we look at your current interface: the friction points, what's costing you conversions, and where to start. You get three deliverables and a priority order.
A similar project?
We take 30 minutes to understand what you need. You leave with a clear opinion, even if we end up not working together.
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