Ping Pang Paris
An online store and a B2B marketplace for a table tennis brand, served by a single catalogue.
Context
The brand was already selling, but the site did not look like the brand. Three universes had to sit under one identity, the club, the apparel and the magazine, and two audiences had to be served without buying the same way: consumers and resellers. All of it without duplicating the catalogue, because two catalogues to maintain means one wrong catalogue within three months.
The problem
- A strong identity the live site did not carry.
- Three universes to hold together without losing the visitor: club, apparel, magazine.
- Two audiences with opposite needs, consumers and trade.
- One catalogue to serve both, with no duplicate entry.
Solution
- Art direction and Figma mockups: one identity, three universes.
- A full Shopify store, product catalogue and online payment.
- Blog and editorial pages, the magazine side of the brand.
- A Vendure app for the B2B marketplace, served by the same catalogue as retail.
- Page structure and content built for search.
Our approach
Scoping
Understanding the brand, the products and the real difference between consumer buyers and resellers.
Design
Art direction and Figma mockups for the store and editorial pages.
Store
Shopify build, catalogue, Stripe payments and blog setup.
Marketplace
Vendure app for the B2B side, then launch.
Results
The brand holds its three universes under one identity, serves consumers and resellers from the same catalogue, and ranks first on its main keywords.
Start with a diagnostic
Before redesigning anything, we look at your current interface: the friction points, what's costing you conversions, and where to start. You get three deliverables and a priority order.
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