When people talk about return on investment (ROI) for a new digital project — whether it’s a custom ERP, a mobile app or a customer portal — most SMEs only look at additional revenue. That’s a mistake. If higher sales are the most visible metric, they’re often just the tip of the iceberg. The profitability […]
Choosing a digital agency is complicated… A quick Google search yields twenty different providers, all promising to deliver something beautiful, at a very low price, and quickly. Many decision-makers focus solely on design or initial cost. This is a mistake. The success of a web or mobile project relies primarily on what you don’t see: […]
(Inspired by Marty Cagan – INSPIRED, enriched with modern frameworks: JTBD, Lean Startup, Opportunity Solution Tree…) When a prototype starts validating a product intuition, you might think that “the hardest part is done.” In reality, that’s when things truly begin. Between validating a prototype and achieving real market impact, there is still a long journey […]
Most teams start a product with lots of enthusiasm, a few sparks of ideas… and no guarantee that anything will actually take off. Yet the best products—the ones users adopt and that create lasting advantage—almost never emerge from a brilliant isolated idea. They come from understanding a real problem experienced by real users. As Marty […]
AI Is No Longer Reserved for Large Corporations Every minute counts when running an SME. In that context, artificial intelligence can seem like a luxury reserved for Fortune 500-type companies. Yet this perception is now outdated. AI for SMEs has become an accessible reality—like an assistant that automates repetitive tasks. According to a study by […]