Choosing a digital agency is complicated… A quick Google search yields twenty different providers, all promising to deliver something beautiful, at a very low price, and quickly. Many decision-makers focus solely on design or initial cost. This is a mistake. The success of a web or mobile project relies primarily on what you don’t see: […]
(Inspired by Marty Cagan – INSPIRED, enriched with modern frameworks: JTBD, Lean Startup, Opportunity Solution Tree…) When a prototype starts validating a product intuition, you might think that “the hardest part is done.” In reality, that’s when things truly begin. Between validating a prototype and achieving real market impact, there is still a long journey […]
Most teams start a product with lots of enthusiasm, a few sparks of ideas… and no guarantee that anything will actually take off. Yet the best products—the ones users adopt and that create lasting advantage—almost never emerge from a brilliant isolated idea. They come from understanding a real problem experienced by real users. As Marty […]
The Invisible Crown: How Strava Transformed Solitary Effort into a Collective Quest Let’s be honest: you’ve downloaded that fitness app, filled out your profile, and then… nothing. The treadmill gathered dust, and the icon remained frozen on your screen. The real challenge, you know, isn’t running; it’s starting again. Strava understood this battle better than […]
The Subtle Echo: Transforming Usage into a Lasting Habit Let’s be honest: you downloaded this app with impeccable resolve, but now it’s just another icon in the long list of forgotten apps. The true victory, the one that defines a platform’s success, is never the first installation click. It’s measured over time. The fundamental challenge […]