TL;DR: an AI-generated site works, but it doesn’t convert better than the market average. Without product strategy, UX and real user testing, AI produces an «average» site that can end up costing you: lost traffic, lost conversions, even lost revenue. Metric Data Conversion rate increase from real UX investment (Forrester) up to +400% Top 1M […]
Talking about “the price of a website” only makes sense if you also talk about scope (what the site needs to do), quality level (template vs custom), and who builds it (DIY, freelancer, agency). In 2026, price ranges are still close to what we saw in 2025, with a simple rule: the faster you want […]
Did you know that the very first computer program in history was written a century before the first computer appeared? The year is 1843. There’s no electricity, no screens, no silicon. Yet, Ada Lovelace, daughter of the poet Lord Byron and a mathematician mother, is about to change the world by translating a scientific article […]
Choosing a digital agency is complicated… A quick Google search yields twenty different providers, all promising to deliver something beautiful, at a very low price, and quickly. Many decision-makers focus solely on design or initial cost. This is a mistake. The success of a web or mobile project relies primarily on what you don’t see: […]
(Inspired by Marty Cagan – INSPIRED, enriched with modern frameworks: JTBD, Lean Startup, Opportunity Solution Tree…) When a prototype starts validating a product intuition, you might think that “the hardest part is done.” In reality, that’s when things truly begin. Between validating a prototype and achieving real market impact, there is still a long journey […]
Most teams start a product with lots of enthusiasm, a few sparks of ideas… and no guarantee that anything will actually take off. Yet the best products—the ones users adopt and that create lasting advantage—almost never emerge from a brilliant isolated idea. They come from understanding a real problem experienced by real users. As Marty […]
The Invisible Crown: How Strava Transformed Solitary Effort into a Collective Quest Let’s be honest: you’ve downloaded that fitness app, filled out your profile, and then… nothing. The treadmill gathered dust, and the icon remained frozen on your screen. The real challenge, you know, isn’t running; it’s starting again. Strava understood this battle better than […]
The Subtle Echo: Transforming Usage into a Lasting Habit Let’s be honest: you downloaded this app with impeccable resolve, but now it’s just another icon in the long list of forgotten apps. The true victory, the one that defines a platform’s success, is never the first installation click. It’s measured over time. The fundamental challenge […]
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