Coremaz
A pro coach's online table tennis academy, from brand creation to website.
Context
Corentin Mazaud, a table tennis coach, is launching Coremaz: an online table tennis academy that brings together video lessons, weekly drills, video analysis, direct access to a coach and international camps, all in a single subscription.
The project started from a blank page: no visual identity, no logo, no website. Fenxi handled everything, from the brand identity to the online platform.
The problem
- A brand to build from scratch: no logo, no visual identity, no website.
- Making 100% online coaching credible in a sport usually learned at a club.
- Clearly presenting a rich offer (lessons, drills, video analysis, camps) under a single subscription.
- Showcasing a team of professional coaches and players.
- Managing members, subscriptions and videos independently, without relying on a developer.
Solution
- Complete visual identity: logo, black and orange palette, light and dark versions.
- Art direction inspired by game analysis: ball trajectories and technical annotations (contact time, spin) in the hero.
- Bilingual French and English website, with a direct, informal tone that mirrors the coach-player relationship.
- A simple sign-up flow: “Join” with no commitment, plus a free lesson to try before subscribing.
- Coaches and ambassadors front and centre, including two players who finished 3rd at the 2025 World Doubles Championships.
- Payload back office: management of users, Stripe-synced subscriptions, coaches and videos, with a draft mode.
Our approach
Scoping
Defining the academy's offer, target levels and the subscription journey.
Branding
Designing the Coremaz logo and visual identity, in light and dark versions.
UX/UI design
Figma mockups of the site: home, lessons, pricing, camps, testimonials and contact.
Development and launch
Website and back office built on Payload, deployed on Vercel, in French and English.
Start with a diagnostic
Before redesigning anything, we look at your current interface: the friction points, what's costing you conversions, and where to start. You get three deliverables and a priority order.
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