Changing your website without losing your rankings is possible… but you have to follow a few rules. A poorly prepared showcase website redesign can wipe out years of SEO in just a few days. 1. Understand What’s Already Working The biggest mistake in a redesign is thinking “new design” before thinking about “existing SEO”. 1.1. […]
It’s a classic, painful scenario. You had a vision, a budget, and a deadline. Six months later, the budget is gone, the deadline is missed, and the app is unstable. You’re now facing the big question: should you keep going with the current team or switch to a new web agency? At Fenxi, we see […]
When people talk about return on investment (ROI) for a new digital project — whether it’s a custom ERP, a mobile app or a customer portal — most SMEs only look at additional revenue. That’s a mistake. If higher sales are the most visible metric, they’re often just the tip of the iceberg. The profitability […]
Choosing a digital agency is complicated… A quick Google search yields twenty different providers, all promising to deliver something beautiful, at a very low price, and quickly. Many decision-makers focus solely on design or initial cost. This is a mistake. The success of a web or mobile project relies primarily on what you don’t see: […]
(Inspired by Marty Cagan – INSPIRED, enriched with modern frameworks: JTBD, Lean Startup, Opportunity Solution Tree…) When a prototype starts validating a product intuition, you might think that “the hardest part is done.” In reality, that’s when things truly begin. Between validating a prototype and achieving real market impact, there is still a long journey […]